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Noritoshi Furuichi is a Ph.D. student at the Graduate School of Arts and Sciences of the University of Tokyo. He also serves as a visiting scholar at Keio University’s SFC research centre as well as an executive at Zent, Ltd., a consulting firm at which he engages in marketing work and IT strategy planning. He is currently researching young social entrepreneurs from a historical sociological perspective while actively writing about current issues. Among his recent publications are: The Hope Refugees: Peace Boat and the Illusion of Communities of Recognition (2010, Kobunsha: Tokyo) and The Era of Excursion-Type Consumption: Why Your Wife Wants to Shop at Costco (with Akiko Nakazawa; 2011, Asahi Shimbun Shuppansha: Tokyo).